A partnership to change the future of browsing
Brave is a privacy focused browser that is build using the blockchain technology. The browser seeks to reward users with deals and discounts for the viewing of ads.
The browser will pay people in cryptocurrency for watching ads and plans on giving users a way to trade tokens for offers from brands. According to the information provided, brave will be partnering alongside the TAP network, which is a data and advertising platform. That will let Brave browser users trade the Basic Attention Token (BAT) with offers from 250,000 brands.
The announcement was made today at the Mobile World Congress in Barcelona, Spain. This has just unlocked a new incentive for users of the brave browser, a platform which has over 5.8 million monthly users.
Users of the browser will now be able to trade in the BAT cryptocurrency for rewards from brands such as Nike, Uber, Amazon and Starbucks.
This is expected to start rolling out at the beginning of this spring with the brave’s desktop browser and will then be introduced to mobile platforms as well.
Brave’s CEO and co-founder Brendan Eich, who is also the founder of Mozilla, hopes that the partnership will further motivate users who are already using the Chromium-based browser for its privacy features. It will also be able to create relationships between the brand and consumers a like.
